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Value creation of firm-established brand communities

Dissertation Ludwig Maximilians Universität München, 2009.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/496088207
Date January 1900
CreatorsWiegandt, Philipp. Harhoff, Dietmar.
PublisherBerlin : Springer,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
SourceClick to view the book via Springer-LINK

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