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Corporate Image Enhancement in Extractive Industries. : LAMCO case through a societal marketing perspective.

This paper discusses the nature of extractive industries operating in less developed countries and the exploitative image they are faced with. In order to address this issue, this paper presents a thorough analysis of societal marketing by considering social initiatives undertaken by corporations to enhance wellfare in the host country. The positive attributes of societal marketing are emphasized through bottom up development and exemplified through LAMCO case study. These factors, along with the invloved actors, all contribute to the enhancement of the corporate image.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:mdh-19126
Date January 2013
CreatorsVeliaj, Erjola, Holtsinger, Brittany
PublisherMälardalens högskola, Akademin för ekonomi, samhälle och teknik, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

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