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Channel structure and pricing strategy for volume software distribution business in Hong Kong.

by Leung Ka Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 62-63). / DISCLAIMER --- p.I / ACKNOWLEDGEMENTS --- p.II / ABSTRACT --- p.III / TABLE OF CONTENTS --- p.IV / Chapter CHAPTER I --- FOUNDATIONS --- p.1 / Company Background --- p.1 / The Software Industry and Automate --- p.2 / Automate's 、Business Model - The Virtual Corporation --- p.4 / Distribution Channel Development History in Hong Kong --- p.6 / Chapter CHAPTER II --- INDUSTRIAL ANALYSIS --- p.9 / Software Market in General --- p.9 / Internal Rivalry --- p.10 / Entry --- p.11 / Substitutes --- p.12 / Buyer Power --- p.13 / Supplier Power --- p.14 / Automate --- p.15 / Competition and new entrant --- p.16 / Threat of Substitutes --- p.16 / Buyer Power --- p.17 / Supplier Power --- p.18 / Channel - Distributors --- p.18 / Competition and new entrant / Threat of Substitutes --- p.19 / Buyer Power --- p.20 / Supplier Power --- p.20 / Channel Dealers and Resellers --- p.21 / Competition and new entrant --- p.22 / Threat of Substitutes --- p.23 / Buyer Power --- p.23 / Suppl ier Power --- p.23 / Chapter CHAPTER III --- CHANNEL STRUCTURE --- p.25 / The Product Line - A Economic Perspective --- p.25 / Market Structure and Competition --- p.28 / Before 1988 --- p.29 / 1988 -1993 --- p.29 / 1993-1996 --- p.30 / 1996onwards --- p.34 / Chapter CHAPTER IV --- GROWTH OPPORTUNITIES --- p.37 / Growth Projections --- p.37 / New Market Challenges --- p.39 / Product Line Extension --- p.40 / Chapter CHAPTER V --- CHANNEL RESTRUCTURING --- p.42 / Economic Models --- p.42 / Determination of Service Level --- p.45 / Free Riding --- p.47 / Channel Structure --- p.48 / Retail Price Maintenance --- p.49 / Vertical Integration --- p.50 / Distributor's Role --- p.51 / The Problem Child --- p.52 / Cournot Competition Among Distributors --- p.52 / Pricing --- p.54 / Push Pricing Strategy --- p.56 / Pull Pricing Strategy --- p.57 / """Push"" or "" Pull""" --- p.58 / CONCLUSION --- p.61 / REFERENCES --- p.62 / Books --- p.62 / Periodicals --- p.62

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_322114
Date January 1998
ContributorsLeung, Ka Ho., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, v, 63 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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