This diploma thesis deals with problems of farmers´ markets. The Consumers
still prioritize lower prices over the food quality. The Czech Republic is trying to promote organic food and propagate it.This approach is not increasing only sales success, but also the renewal of a healthy lifestyle. There is direct correlation between promotion of
regional foods and selling of these products.Marketing role is in the hands of the dealers, who are forced to attract attention and sell their products.
The Marketing role is based on current legislation, standards and regulations, including notonly business processes, but also the environment. To farmers´ markets relate the same laws like any other food sellers. Another form of sales are expanding farm shops.
The main goal of this diploma thesis is the identification of determinants of consumer behavior during buying of organic products from farmers and historical development of farmers´markets.Using literature search to handle the issue of farmers' markets from their historical origins to the expected course of development in the upcoming years. Using surveys to determine their attendancein the Ústí region and create a proposal for further measures leading to the development of farmers´markets. Subsequent analysis of the provided informations by vendors offering organic products and the target group of buyers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:260046 |
| Date | January 2016 |
| Creators | Prošková, Jiřina |
| Contributors | Toth, Štefan, Jan, Jan |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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