This thesis is concerning marketing research of consumer organizations. It should be used as a manual especially for SOS: Consumers Defence Association of the Czech Republic. Based on methodology verification the advices were stated for marketing research approach.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46236 |
Date | January 2008 |
Creators | SLÁDKOVÁ, Veronika |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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