Thesis (MTech. degree in Adventure Tourism) -- Tshwane University of Technology, 2010. / Different adventure activities and experiences constantly evolve because
individuals, motives, behaviours, and experiences differ and change over time.
The prosperity of an adventure tourism company is based on promoting and
selling specific activities and experiences that will meet the specific needs and
wants of their identified target markets. The objective was to develop a profile of
adventure tourists in Pretoria. In today’s highly competitive environment, it is
important for adventure tourism companies to develop profiles based
demographic, psychographic and behavioural descriptors in order to attain their objectives. Two hundred and fifty adventure tourists who used the
products/services of adventure tourism companies within Pretoria participated in
this paper. However, because of incomplete self-completing uestionnaires that could affect the outcome of this paper, the sample that actually realised was 234,
providing a 93.6% response rate.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:tut/oai:encore.tut.ac.za:d1000532 |
| Date | January 2010 |
| Creators | Van Onselen, Melissa Jeanette. |
| Contributors | Geldenhuys, S., Potgieter, M. |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Format | |
| Rights | © 2010 Tshwane University of Technology |
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