This thesis explores the intersection of framing, crisis communication, marketing,
and reputation 2004-2012 at Southern Illinois University-Carbondale. In measuring
reputation as a function of key performance indicators, this case study showed crisis framing
didn't affect key performance indicators as predicted by Situational Crisis Communication
Theory. Thus, research shows crisis nature is a better indicator of proper response than the
SCCT response grid. Further research is needed to explore the multifaceted nature of
university reputation, with a focus on enrollment's importance and the factors that impact
reputation in a university's secondary markets / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:123456789/197428 |
| Date | 20 July 2013 |
| Creators | Hawkins, Matthew |
| Contributors | Kang, Minjeong |
| Source Sets | Ball State University |
| Detected Language | English |
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