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A Comparison of the Company Magazine and the Grapevine as Selected Communication Channels at the Southland Corporation

This thesis set out to evaluate and compare two communism cation channels at Southland, the company magazine and the grapevine. Data were obtained through a survey in the Summer, 1975, magazine. Following an introduction, explanation of data-collection procedure of the survey, overview of communication in formal and informal organizations, and analysis of the survey data, conclusions were drawn that the magazine is an effective formal communication tool, but that it cannot serve all the formal communication needs of the company, and that expansion of the company's formal communication program is needed. Even so, the formal communication tool, The Southland Family, remains a more effective channel of.communication than the grapevine.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663754
Date12 1900
CreatorsThompson, Nora Jean
ContributorsStarr, Douglas P., Pettit, John D.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formatiii, 83 leaves, Text
RightsPublic, Thompson, Nora Jean, Copyright, Copyright is held by the author, unless otherwise noted. All rights

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