The principal aim of this thesis is to identify and analyse inovative approaches and procedures of low-cost airlines that brought air transport to a broader mass of customers. This work also explores marketing specifics of the airline industry, discusses ticket pricing and ticket distribution issues, advertising opportunities, quality and product range issues. Later, it deals with enviromental challenges facing aviation. The final section formulates recommendations that will enable further revenue increases for low-cost carriers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:71822 |
| Date | January 2010 |
| Creators | Pavlík, Michal |
| Contributors | Vávra, Oldřich, Torová, Kateřina |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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