Return to search

An Evaluation of Public Relations as Practiced by Southwestern Bell Telephone Company

This study presents a detailed analysis of the public relations organization, objectives, and practices of Southwestern Bell Telephone Company, Dallas, Texas. Information sources included interviews with telephone company public relations personnel, company publications, and other publications. The five chapters deal with the history and development of the company and its public relations program, and the organization, functions, and operations of the public relations department. With a long and varied history of public relations activities, the company executes numerous activities for employees, customers, educational institutions, the community, stockholders, and the media. The study recommends that the department establish a committee to formulate long-range public relations goals, initiate a management orientation program, and advertise in area high school and college publications.

Identiferoai:union.ndltd.org:unt.edu/info:ark/67531/metadc663405
Date08 1900
CreatorsGallagher, Eddye S.
ContributorsKim, Tae Guk, Hughes, Robert L.
PublisherNorth Texas State University
Source SetsUniversity of North Texas
LanguageEnglish
Detected LanguageEnglish
TypeThesis or Dissertation
Formativ, 143 leaves: ill., Text
CoverageUnited States - Texas - Dallas County - Dallas
RightsPublic, Gallagher, Eddye S., Copyright, Copyright is held by the author, unless otherwise noted. All rights

Page generated in 0.0016 seconds