The thesis analyses the current economic position of the football club HC Kometa Brno, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix), suggestions for improving the operation of hockey club, financial analysis sponsorship opportunities and consequentially their practical use.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:374583 |
| Date | January 2011 |
| Creators | Formánek, Radek |
| Contributors | Ing.Michal Šmerda, Krejčíř, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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