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Návrh komunikačního mixu univerzitního hokejového klubu / Proposal of Communication Mix of the University Ice Hockey Club

The main objective of this thesis are proposals to improve the communication mix of college hockey club Cavaliers Brno based on analysis and evaluation of current communication mix of the organization. The theoretical part describes the theoretical background associated with that issues. The second part focuses on the characteristics of the company, SWOT analysis and especially current communication mix, which covers the last part of the work developed proposals to improving the current situation.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:377608
Date January 2018
CreatorsVojáček, Filip
ContributorsRucki, Kristýna, Milichovský, František
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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