As the objective of this work I set the marketing strategies analysis of Decasport retail store chain with sports equipment. Based on this analysis and evaluated survey I determined the suggestions and recommendations for improving the current marketing strategies. The marketing analysis consists of PEST and SWOT analysis as well as analysis of competition and communication. The survey is handled in comprehensive way, from brand awareness and its relationship of the potential customer to public company communication interference.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:206975 |
| Date | January 2015 |
| Creators | Přívratská, Iveta |
| Contributors | Postler, Milan, Škoda, Michal |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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