The thesis deals with the assessment of the sporting events impact. The main aim is to assess the impact of the running races organized by Prague International Marathon objectively and to verify the hypothesis that organizing sporting events can have a positive impact on tourism of the country. The theoretical part explains the basic approaches of sport tourism and deals with the typology of the sporting events. The practical part analyses the impact of the PIM running races on tourism. The aim is to quantify the number of participants, to examine their structure, to calculate the economic impact, to examine media coverage and the social impact of the events.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75069 |
| Date | January 2010 |
| Creators | Marková, Jana |
| Contributors | Herget, Jan, Sogel, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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