Thesis (MTech (Tourism and Events Management))--Cape Peninsula University of Technology, 2011. / In recent years, events have shown rapid growth as types of attraction within
destinations, with such events creating a favourable image of a host
destination, expanding the traditional tourist season, spreading tourist demand
more evenly through an area and attracting foreign and domestic visitors
(Keyser, 2002:18). As such, events are starting to become an established
element and major part of tourism growth and marketing strategies.
East London (in the Eastern Cape, South Africa) has hosted a number of
successful events (Buffalo City Tourism, 2010) however no known social
impact studies related to the community of East London are known to have
been conducted. The purpose of this study was to address this gap and to
evaluate the social impacts of events tourism on the East London community.
The overall research question in this study was, What are the socio-cultural
impacts of events tourism on East London? This was a quantitative study that utilised a survey to collect the data. The
sampling frame was the community at the Spec-Savers Ironman South Africa
Triathlon 2010 held in East London. Potential participants were included in the
sample through utilising a random sampling method. The research instrument
consisted of four sections, namely demographic profiling (age, gender, race,
marital status, education and income), overall event impact perceptions,
reasons for spectator participation, and the social impact perceptions of the
respondents. The event attendees were interviewed. No incentive was offered
for participation, and participants were assured of the confidentiality of their
responses.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cput/oai:localhost:20.500.11838/2120 |
| Date | January 2011 |
| Creators | Mxunyelwa, Siyabonga |
| Contributors | Ferreira, lW, Ohlhoff, S |
| Publisher | Cape Peninsula University of Technology |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis |
| Rights | http://creativecommons.org/licenses/by-nc-sa/3.0/za/ |
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