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Marketingová analýza závodů společnosti Prague International Marathon, s.r.o. / Marketing analysis of Prague International Marathon races

Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9215
Date January 2008
CreatorsMazal, Jan
ContributorsKoudelka, Jan, Nečásek, Jiří
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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