The main aim is to analyze and describe the situation of the demand for badminton in Czech Republic and to verify if this demand is increasing or decreasing. Furthermore to think about which instruments would help to develop the demand for badminton. Some perspective for the future is the development of marketing activities. The opportunities for sports marketing I will try to present at a practical example of the SPORT INVEST Marketing company stands for the currently best Czech badminton player.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11010 |
| Date | January 2009 |
| Creators | Hnilicová, Eva |
| Contributors | Macáková, Libuše, Nečadová, Marta |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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