Diploma thesis analyses marketing strategy of the hockey club and suggests possible recommendations for improving the current situation. Analysis of marketing strategy uses information from the marketing research and the situation analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:17202 |
| Date | January 2008 |
| Creators | Šedivý, Jan |
| Contributors | Král, Pavel, Voborská, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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