The dissertation is focused on practical example of running marketing agency SPORT INVEST Marketing, a.s. and the performance of provided services to the selected athlete -- speed skater Martina Sáblíková. Based on the used methods -- questionnaire survey and interview- I assessed the answers and obtained data, from which result SWOT analysis. I recommended to marketing agency the suggestions to improve and to efficiency their procedures from the selection of athletes to seeking of suitable business partners. The dissertation shows that the selection of athletes is important, for agency and potential sponsors too. The success of athlete does not assure the other marketing utilization of athlete. Also promotion sponsors of athletes should become something special and ensure the main sponsors exklusive terms.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:151499 |
| Date | January 2012 |
| Creators | Jíchová, Klára |
| Contributors | Pešek, Ondřej, Trávníček, David |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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