Diploma thesis describes sports marketing in general and the analysis of PIM races and spectator's expectations and satisfaction. It includes analysis of university student segment marketing potential as well.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9215 |
| Date | January 2008 |
| Creators | Mazal, Jan |
| Contributors | Koudelka, Jan, Nečásek, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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