The purposes of the study are to propose a conceptual model for the internalization of a sport team through sport video gaming, to examine the relationship between motives to play sport video games and a sport identity, to examine the relationship between a sense of presence and a sport identity, and to examine the moderating effect of a sense of presence on the relationship between motives and a sport identity. The results showed that motives and a sense of presence influence a sport identity but the interaction effect between motives and a sense of presence on a sport identity was not significant. In order to determine whether a sport identity pertains to a sport object or it is related to winning, two grouping variables including the level of winning needs and the frequency of selecting one's favorite team when playing a sport video game, multiple-sample structural equation modeling (MSEM) was conducted. The results of the study showed that a sport identity pertains to a sport team rather than winning needs. The findings contribute to the understanding of what drives sport video gamers to facilitate personal connections with their favorite teams and guide implications for marketing communication practice. Limitations and future research directions are discussed. / A Dissertation submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of
Doctor of Philosophy. / Fall Semester, 2010. / October 15, 2010. / Sport, Video Game, Sense of Presence, Internalization / Includes bibliographical references. / Jeffrey D. James, Professor Directing Dissertation; Susan Losh, Outside Committee Member; Michael J. Mondello, Committee Member; Arthur A. Raney, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_254133 |
| Contributors | Kim, Min Soo, 1975- (authoraut), James, Jeffrey D. (professor directing dissertation), Losh, Susan (outside committee member), Mondello, Michael J. (committee member), Raney, Arthur A. (committee member), Department of Sport Management (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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