An investigation into the residual effects of a change in sponsorship of a sports event on consumer perceptions of, and attitudes towards the original sponsor and the event itself

Description

Thesis (M.Tech.)-Durban University of Technology, 2007. / Word processed copy. Includes journal article based on thesis (leaves 125-144) Includes bibliographical references (leaves 114-120)

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/212407421
Date	January 2006
Creators	Cochetel, Fabrice.
Source Sets	OCLC
Language	English
Detected Language	English