An analysis of consumers' recall and recognition of ambush marketing in the 2004 NCAA Division-I Men's Basketball Championship

Description

Thesis (M.S.)--Slippery Rock University, 2004. / Includes bibliographical references.

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Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/69989637
Date	January 2004
Creators	Byon, Kun-Wung.
Source Sets	OCLC
Language	English
Detected Language	English