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Využití konkrétní sportovní disciplíny pro reklamu a propagaci firmy / The Use of a Specific Sports Discipline for a Firm's Promotion and Advertising

Floorball is one of the most fastest develop sport not just in our republic, but in the whole world. The membership base has grown to more than four tens of thousands of registered floorball players. Thanks to this we had the opportunity in our country hold The World floorball championship 2008. The main goal of my thesis it to evaluate the attractiveness of sport to the public as well as possible partners in the sharing is at the top floorball action. Final results and conclusions will be able to use organizers of the final analysis the success of the championship in terms of reaching the public and floorball shift between the most sports in our country.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11200
Date January 2006
CreatorsŠkaloud, Přemysl
ContributorsKrál, Pavel
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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