On March 11, 2011, the Northeastern Area (Tohoku) of Japan experienced the largest earthquake and tsunami ever recorded in this area. Following the disasters, professional sports organizations conducted disaster relief efforts by hosting charity matches, visiting temporary housing areas (mentoring and listening to victims), creating awareness using different logos in/around the public areas, etc. These activities are considered corporate social responsibility (CSR) initiatives. CSR has been a popular topic in the sports world, but little attention has been paid to CSR activities following natural disasters. The purpose of this research was to assess the community members' responses to sport organizations based on CSR initiatives after a natural disaster. The nature of this research was exploratory; interviews were conducted with individuals living in the geographic area directly impacted by the Tohoku Earthquake and Tsunami in Japan in 2011. The interviewees were also involved with the relief efforts to some extent. Through this research I explored the degree to which the recipients were aware of the relief efforts, the effects, and their attitudes toward the sports organizations/players. Based on the interview responses, the relief efforts by the professional sports organizations were well known, and the activities not only enhanced the image and reputations of the organizations and players, but also improved the recipients' psychological connections (i.e. familiarity, interest, and attachment) with the organizations and/or the players. / A Thesis submitted to the Department of Sport Management in partial fulfillment of the requirements for the degree of
Master of Science. / Summer Semester, 2014. / June 19, 2014. / Corporate social responsibility, Natural disaster, Relief effort, Sport management / Includes bibliographical references. / Jeffrey James, Professor Directing Thesis; Joshua Newman, Committee Member; Yu Kyoum Kim, Committee Member.
| Identifer | oai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_254484 |
| Contributors | Okoshi, Kosuke (authoraut), James, Jeffrey (professor directing thesis), Newman, Joshua (committee member), Kim, Yu Kyoum (committee member), Department of Sport Management (degree granting department), Florida State University (degree granting institution) |
| Publisher | Florida State University, Florida State University |
| Source Sets | Florida State University |
| Language | English, English |
| Detected Language | English |
| Type | Text, text |
| Format | 1 online resource, computer, application/pdf |
| Rights | This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s). The copyright in theses and dissertations completed at Florida State University is held by the students who author them. |
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