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The effect of game day promotions on consumer behavior in the East Coast Hockey League (ECHL)

Thesis (Ph. D.)--Florida State University, 2003. / Advisor: Dr. Brenda Pitts, Florida State University, College of Education, Dept. of Recreation Management, Sport Management, and Physical Education. Title and description from dissertation home page (viewed Oct. 7, 2003). Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/53178109
Date January 2003
CreatorsPruegger, Brian Edmund. Pitts, Brenda G.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish

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