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Likes, Posts, and Tweets Oh My: Social Media and The Practice of Excellence in Public Relations Within Professional Sports Organizations

This dissertation explores intersections of public relations and social media in the context of professional sports organizations. Specifically, this dissertation examines sports public relations practitioners’ perceptions of public relations, social media, the relationship between the two, and their organizational roles relative to both practice areas. This study explores the degree to which these practitioners have integrated social media into the organizational functions of public relations. With this, the purpose of this dissertation is to examine how social media have affected the practice of excellence in public relations within professional sports organizations in the U.S.

Identiferoai:union.ndltd.org:GEORGIA/oai:scholarworks.gsu.edu:communication_diss-1073
Date09 May 2016
CreatorsLeak, Trayce
PublisherScholarWorks @ Georgia State University
Source SetsGeorgia State University
Detected LanguageEnglish
Typetext
Formatapplication/pdf
SourceCommunication Dissertations

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