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Marketingová strategie divize KFR společnosti Kelly Services / Marketing strategy for the division KFR of the company Kelly Services

The first chapter informs about the company, its divisions and product portfolio. The following chapter is devoted to the region EMEA and the staffing industry, including competition analysis in the region. The last chapter is offering marketing strategy for the division Kelly Financial Resource in the Czech Republic. It provides with SWOT analysis, competition analysis, positioning and segmentation, strategy goals, communication media and budget.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:15942
Date January 2009
CreatorsFranková, Pavlína
ContributorsHalík, Jaroslav, Půda, Ivo
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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