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CSR strategie pro firmu Liho Blanice / CSR strategy for the company Liho Blanice

The aim of this thesis is to propose a socially responsible activities, which could a smaller company, like Liho Blanice, deals with and implement them in practice. The theoretical part focuses on the introduction of the concept of CSR, its basic features and principles, as well as the methodology of Standard Responsible Company, and some concepts related to CSR. The next part deals with the application of CSR practices, from initial planning to its measurement. CSR strategies of three global producers of alcohol are compared. The practical part introduces the current activities of the company, the results of research to costumers, and based on them are then designed individual activities within CSR.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197247
Date January 2012
CreatorsBřezinová, Ilona
ContributorsLhotáková, Markéta, Kopecký, Jan
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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