The main aim of this master's thesis is to write and asses the business plan of online store with original home made products. The business plan is also written in order to get an investor and third partner for our start-up. In the theoretical part are stated all requirements which should be included in every business plan. In the following section I deal with the concrete start-up project Mooza.cz. Besides formal requirements of business plan I follow up with an evaluation of e-commerce situation in the Czech Republic, competitor analysis, marketing and business model, SEO, copywriting and financial plan.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162357 |
| Date | January 2013 |
| Creators | Charvát, Tomáš |
| Contributors | Hartman, Ladislav, Svobodová, Ivana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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