Return to search

Instagram as a Marketing Tool : A Case Study about how Companies Communicate their Brands on Social Media

Social media – over the last decade with the development of technology, this new worldwide phenomenon occurred on the horizon and changed the traditional marketing ways forever. Many companies therefore seek these new platforms in order to come closer to potential customers. One of the most important social media platforms for this is Instagram, where companies can approach their target groups by visual storytelling. Start-up companies have often limited marketing budgets, which makes Instagram a perfect marketing channel because it is cost effective. This thesis is a case study of how pictures on Instagram can be used to spread the brand and how different activities affect traffic to the website/webshop. This case study is based on a marketing model that has been created and tested on an interior company’s, Tegelbruketdesign, Instagram account. The marketing model is analysed and compared to collected data from semi-structured interviews with two popular private Instagram accounts and a semi-structured interview with a Digital PR & Social Media strategist. The findings suggest that some picture types and styles are better then others regarding the spreading of the brand. The findings also suggest that Instagram activities have a positive affect on the traffic to the company’s website/webshop.

Identiferoai:union.ndltd.org:UPSALLA1/oai:DiVA.org:ltu-60072
Date January 2015
CreatorsBuinac, Ena, Lundberg, Jonatan
PublisherLuleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle
Source SetsDiVA Archive at Upsalla University
LanguageEnglish
Detected LanguageEnglish
TypeStudent thesis, info:eu-repo/semantics/bachelorThesis, text
Formatapplication/pdf
Rightsinfo:eu-repo/semantics/openAccess

Page generated in 0.0023 seconds