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Odhad hodnoty start-up projektu při využití metod strategického marketingu / Start-up Company Valuation when Applying Strategic Marketing Methods

The thesis is aiming to describe a procedure suitable for business valuation of start-up companies. Secondary aim is to provide the value itself. There are several methods described in the theory, which are utilized to define the strategic position of a start-up company. Most of them come from strategic marketing. Chapters about finances and risk follow and work with the conclusions about the strategic position of the company. The application part starts with defining strategy and concludes with market value estimate. In respect to the width of the topic, the application part is aimed at core aspects only.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:110445
Date January 2010
CreatorsŠtěpánek, Michal
ContributorsSvačina, Pavel, Rýdlová, Barbora
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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