The thesis has two main goals. The first one, which is going to be achieved in the theoretical part, is to offer a satisfactory overview of a range of fundamental concepts covering the subject of starting and running a new business. In particular, a range of definitions, legislation matters and procedures will be offered. The second goal is to research a particular business idea and determine, whether the idea is likely to succeed. The practical part of the thesis explains and describes this particular business idea and offers a business plan mainly dealing with marketing, technical, financial, risk and future growth matters.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:149818 |
Date | January 2012 |
Creators | Taušek, Jan |
Contributors | Dvořáček, Jiří, Antušák, Emil |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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