Wong, Sze Ka. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2007. / Includes bibliographical references (leaves 57-60). / Abstracts in English and Chinese. / Chapter Chapter 1: --- Introduction --- p.1 / The Heuristic-Systematic Model (HSM) --- p.4 / Positive and negative heuristic processing --- p.5 / Systematic processing and involvement with the corporation --- p.9 / Social Judgment Theory (SJT) --- p.11 / "Favorable change in perceived transport reliability statistics, perceived service quality and value for money" --- p.15 / Chapter Chapter 2: --- Method --- p.17 / Participants --- p.17 / Procedures --- p.17 / Measures --- p.19 / Chapter Chapter 3: --- Result --- p.28 / Validity Check --- p.28 / Demographic variables --- p.29 / Data Transformation --- p.29 / Dimensionality --- p.30 / Reliability --- p.37 / Model testing results --- p.38 / Hypothesis testing --- p.39 / Chapter Chapter 4: --- Discussion --- p.41 / The effect of discrepancy between one's own attitude and message position on favorable change in perceived transport reliability --- p.41 / The effect of favorable change in perceived transport reliability --- p.42 / The strong effect of positive heuristic processing and general attitude change --- p.43 / The limited role played by systematic processing --- p.45 / Implications for practitioners --- p.47 / Limitation of the present study and further research direction --- p.49 / Appendix 1: Measurement items --- p.53 / Appendix 2: Categorization of heuristic and systematic processing --- p.56 / References --- p.57
| Identifer | oai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_326107 |
| Date | January 2007 |
| Contributors | Wong, Sze Ka., Chinese University of Hong Kong Graduate School. Division of Psychology. |
| Source Sets | The Chinese University of Hong Kong |
| Language | English, Chinese |
| Detected Language | English |
| Type | Text, bibliography |
| Format | print, vii, 60 leaves : ill. ; 30 cm. |
| Rights | Use of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/) |
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