Diploma thesis, entitled "The evaluation of the beer market in the Czech Republic", focuses on the analysis of beer market, the evaluation of current situation and recommendations to market participant. In the first part of this thesis, the literature review, are explained concepts related to the market, the business environment and the analysis of micro and macro environment. There can be also found definition of beer and the history of brewing industry. There are also adduced the types of beer and the development and actual state of tax conditions. The second section describes the basic characteristics containing production, consumption, export, import and the price of beer. There are specified protective certified brands of origin and quality and actual and potential market participants. Next part deals with the STEP analysis and Porter´s model. Based on the information obtained from the analytical section of this thesis are created proposals and recommendations to breweries for next steps.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262828 |
| Date | January 2017 |
| Creators | Hradilová, Jana |
| Contributors | Regnerová, Olga, Zdeněk, Zdeněk |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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