During the last few years, companies have had an increasing interest on playing a more significant role in society, besides their merely economic function. Corporate Social Responsibility (CSR) has become a relevant concept leading them to do so. However, after the recent economic decline, the business model of most corporations had to be reviewed, including the CSR policy. This dissertation work discusses the impact of recession on CSR. The topic is highly relevant, since the consequences of the economic crisis have still a strong influence on business environment, in the form of a degrading level of trust and a decline of moral commitment to society. In order to evaluate this phenomenon, a research was conducted in three companies that are engaged in long-term CSR. With case study as research method, the impact of recession on CSR has been identified and a trend for future development has been outlined. As one of the main conclusions of this research it was proved, that after the economic decline, rather than dismissed, CSR was re-aimed in a more efficient way. CSR has helped companies to survive better the economic crisis and has taught them, how it can be beneficial not only for business but also for the society.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:233742 |
| Date | January 2011 |
| Creators | Placier, Klára |
| Contributors | Putnová, Anna |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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