As a corollary to The Declaration of Commitment, adopted by the United Nations General Assembly Special Session on HIV/AIDS in June 2001, the international community recently adopted a World AIDS Campaign that seeks to eradicate HIV/AIDS related stigma and discrimination. To this end, the campaign incorporates several educational strategies, such as a poster campaign, that advocate the just and equal treatment of people living with HIV/AIDS. In an effort to develop an understanding of these educational efforts, this study deconstructs the 2002-2003 World AIDS Campaign posters. While the overall results suggest that the campaign has been successful in redefining the image of HIV/AIDS, it was also found that the posters may actually serve to reinforce stigma and discrimination. Using a textual analysis, this study uncovers the underlying ideological and cultural assumptions that exist within campaign posters and indicates how they operate in relation to the overall objective of the campaign.
Identifer | oai:union.ndltd.org:LACETR/oai:collectionscanada.gc.ca:QMM.19393 |
Date | January 2003 |
Creators | Johnny, Leanne M. |
Publisher | McGill University |
Source Sets | Library and Archives Canada ETDs Repository / Centre d'archives des thèses électroniques de Bibliothèque et Archives Canada |
Language | English |
Detected Language | English |
Type | Electronic Thesis or Dissertation |
Format | application/pdf |
Coverage | Master of Arts (Department of Integrated Studies in Education) |
Rights | All items in eScholarship@McGill are protected by copyright with all rights reserved unless otherwise indicated. |
Relation | alephsysno: 001996993, Theses scanned by McGill Library. |
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