Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study

Description

The observation that similar firms faced with a similar situation and seemingly applying similar market strategies and achieving differing degrees of success sparked the study. The question that arose was whether the market strategies applied by these firms adhered to the principles of a sound market strategy put forward in the literature. The
study found that the market strategy applied by the firms in question complied with the principles of market strategy, to varying degrees. The firms that adhered to these principles to a greater degree appeared to have been more successful than the others. It
appeared that the latter firms neglected the principle "sustainable competitive advantage''. It was concluded that the adherence to the principles of a sound market strategy could lead to improved performance. / Business Management / D. Comm. (Business Management)

Links & Downloads

1. Nienaber, H. (2009) Market strategies applied by selected JSE-listed SA food manufacturers (major group meat, fish, fruit, vegetables, oils and fats) in the period 1996 to 1999: an exploratory study, University of South Africa, Pretoria, <http://hdl.handle.net/10500/1568>
2. http://hdl.handle.net/10500/1568

Tags

658.4012

Strategic planning

Strategic planning -- South Africa

Marketing

Marketing -- South Africa

Food industry and trade -- South Africa

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:uir.unisa.ac.za:10500/1568
Date	05 1900
Creators	Nienaber, Hester
Contributors	Cant, M. C. (Michael Colin), 1957-, Strydom, J. W. (Johan Wilhelm), 1952-
Source Sets	South African National ETD Portal
Language	English
Detected Language	English
Type	Thesis
Format	1 online resource (1 volume(various pagings))