Marketing assets, marketing capabilities and shareholder value an empirical analysis of asset endowments and utilization /

Description

Thesis (Ph. D.)--University of Massachusetts Amherst, 2009. / Includes bibliographical references (p. 145-156). Print copy also available.

Links & Downloads

1. http://scholarworks.umass.edu/dissertations/AAI3372285/

Tags

Marketing Stockholder wealth

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/650532578
Date	January 2009
Creators	Yang, Jing,
Publisher	Amherst, Mass. : University of Massachusetts Amherst,
Source Sets	OCLC
Language	English
Detected Language	English