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Investors' perception toward online trading.

by Chu Yin Yin, Hui Chi Wah. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 65-66). / Chapter CHAPTER II --- INTRODUCTION --- p.1 / What is On-line Trading? --- p.1 / Real-time vs. Non-real-time Trading --- p.1 / What is AMS/3? --- p.2 / Electronic Commerce (e-commerce) --- p.3 / Financial Institutions and the Internet --- p.3 / The Pioneers --- p.4 / Opening Up in Hong Kong --- p.5 / Today's Online Investor --- p.6 / A Variety of Services and Products --- p.6 / On-line Stock Trading vs. Conventional Stock Trading --- p.6 / Factual Differences --- p.7 / Demographic Differences --- p.9 / Impact of Information Technology on Financial Market --- p.10 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.15 / Review of Past studies in Internet Trading --- p.15 / Conceptual Framework: Theory of Reasoned Action --- p.16 / Behavior Beliefs and Attitudes toward the Behavior --- p.17 / Normative Beliefs and Subjective Norms --- p.17 / Conceptual Model --- p.18 / The Acceptance of Information Technology --- p.18 / The Causal Relations Among Constructs --- p.20 / Chapter CHAPTER III --- METHODOLOGY --- p.22 / Overview --- p.22 / The Research Design --- p.22 / Sample And Sampling Procedures --- p.23 / Operationalization of Perceived Constructs --- p.24 / Operationalization of Intended Constructs --- p.27 / Operationalization of Overall Comments --- p.27 / Chapter CHAPTER IV --- RESEARCH MODEL --- p.29 / Overview --- p.29 / The Statistical Modeling --- p.29 / Analysis on Perceived Constructs --- p.36 / Analysis on Intended Constructs --- p.38 / Chapter CHAPTER V --- Findings --- p.39 / Analysis on Overall Comments --- p.39 / Findings on Demographics --- p.39 / Findings on Perceived Constructs --- p.40 / Findings on Intended Constructs --- p.44 / Findings on Overall Comments --- p.46 / Chapter CHAPTER VI --- CONCLUSION --- p.48 / APPENDIX 1 --- p.51 / APPENDIX 2 --- p.57 / APPENDIX 3 --- p.61 / BIBLIOGRAPHY --- p.65 / Books --- p.65 / Periodicals --- p.55 / ACKNOWLEDGEMENT

Identiferoai:union.ndltd.org:cuhk.edu.hk/oai:cuhk-dr:cuhk_323327
Date January 2001
ContributorsChu, Yin Yin., Hui, Chi Wah., Chinese University of Hong Kong Graduate School. Division of Business Administration.
Source SetsThe Chinese University of Hong Kong
LanguageEnglish
Detected LanguageEnglish
TypeText, bibliography
Formatprint, 66 leaves : ill. ; 30 cm.
CoverageChina, Hong Kong, China, Hong Kong
RightsUse of this resource is governed by the terms and conditions of the Creative Commons “Attribution-NonCommercial-NoDerivatives 4.0 International” License (http://creativecommons.org/licenses/by-nc-nd/4.0/)

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