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Marketingové strategie globálních IT korporací / Global IT Corporation Marketing Strategies

The subject of this diploma thesis is description and analysis of marketing starategies of selected global IT corporations. Theoretical part deals with individual marketing strategies, their similarities and differences and compares their attitude towards markets and customers. Next part focuses on evaluating efficiency of said strategies described in the first part and on possible prognosis of marketing develompents in IT in the future. Final chapter applies aquired information to Czech market.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223152
Date January 2011
CreatorsMikula, Štefan
ContributorsBartoň, Vladimír, Chlebovský, Vít
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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