The aim of the research conducted in To Reach Everyone – The Regional Councils’ Communication to Foreign-Born During the COVID-19 Pandemic is to explore how communications officers on Swedish regional councils have thought and resonated about the strategies used to reach foreign-born during the COVID-19 pandemic. Discourse psychology is the main theoretical framework and is combined with a late modern view on crisis communication and the Discourse of Renewal Theory. The study can be placed in the field of strategic communication. The material consists of qualitative semi-structured interviews with six communications officers from different regional councils. The interviews were conducted in the spring of 2021. The results show that all of the six regional councils have taken foreign-born into consideration in their communication. Furthermore, six interpretative repertoires were identified: responsibility, resources, cooperation, wide selection of channels, constantly changing information and learning. The communications officers feel a huge responsibility to reach the entire population, however, often lack the resources needed. The main strategies to reach foreign-born has been cooperation with other actors and using a wide selection of channels in the communication efforts. The communications officers have been challenged by the constantly changing information and use their experiences for learning for future situations.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:umu-184399 |
| Date | January 2021 |
| Creators | Olgarsson, Petra |
| Publisher | Umeå universitet, Institutionen för kultur- och medievetenskaper |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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