The Master´s thesis deals with the processing of strategic analysis for the bank ČSOB. Chapters are divided into theoretical and practical parts. The theoretical part describes various findings relating to the strategy, strategic management, strategic analysis and implementation of basic concepts, which are then practically developed in chapters of the practical part. A strategic analysis of ČSOB was performed in this section, especially on the basis of their internal materials and annual reports and recommendations and conclusions for development, marketing and sales activities SBU1 retail and corporate banking, were formulated.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:264412 |
| Date | January 2016 |
| Creators | Teichmann, Lukáš |
| Contributors | Smrčka, Luboš, Hejda, Otto |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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