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Řízení značky / Brand management

The Thesis shows theoretical approaches of brand management and compares it with best practices used in international and czech companies. There is a picture of brand management impact of brand management into consumption behaviour of university students in Czech republic documented by own desk research.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:16821
Date January 2009
CreatorsČeřovský, Michal
ContributorsVávra, Oldřich, Zamazalová, Marcela
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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