This study focuses on how the internal communication within Region Uppsala and their administrations has been conducted and perceived during 2017 as the organisation went from being the county of Uppsala to becoming Region Uppsala. The goal and the research questions have been to understand how internal stakeholders interpret the strategic change communication from the management of Region Uppsala and how the management also interpret their own communication. The study relies on three main questions which has been - What goals have the management of Region Uppsala had with the communication during the change? - How has the management of Region Uppsala interpreted the communication during the change? - How has internal stakeholder interpreted the communication during the change? The study uses Laurie K. Lewis (2011) studies of organisational change as a theoretical framework while the study also has a perspective on communication as sense making and constitutive of the organisation, which has helped to clarify the meaning of strategic communication. The methods being used has been qualitative interviews as well as a qualitative content analysis of printed material. The results from the empirical data shows that it is within the interpretation of communication that meaning is created and that meaning can differentiate depending on the interpretation. This study contributes to the field of strategic communication and strategic communication during change.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-341697 |
| Date | January 2018 |
| Creators | Larsson, Victor, Lindberg, Douglas |
| Publisher | Uppsala universitet, Medier och kommunikation, Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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