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Previous issue date: 2018-03-26 / Nenhuma / Este trabalho tem como objetivo analisar a articulação da etapa inicial dos processos de design thinking com as etapas iniciais do processo de empreendedorismo. Com o crescimento do número de pessoas querendo empreender, alternativas para identificar melhores meios de planejar e empreender são importantes para minimizar os riscos e obter melhores resultados. Para compreender como a etapa inicial do design thinking pode articular com o processo empreendedor nas etapas iniciais, foram utilizados estudos e artigos sobre empreendedorismo, processo de empreendedorismo, design estratégico, design thinking e processos de design thinking. No método de campo, utilizou-se uma abordagem qualitativa exploratória, por meio de entrevistas (pré e pós workshops) e a realização de workshops, através da abordagem das etapas iniciais do processo de design thinking, com empreendedores que estavam nas etapas iniciais dos seus processos de empreendedorismo. As discussões e a conclusão apontam possíveis articulações dos processos iniciais de design thinking com as etapas iniciais do processo de empreendedorismo. / This work has aims to to analyze the articulation of the initial stage of the design thinking processes with the initial stages of the entrepreneurship process. With the growth in the number of people wanting to undertake alternatives to identify better means of planning and undertaking are important in order to minimize risks and obtain better results. To understand how the initial stage of design thinking can articulate with the entrepreneurial process in the initial stages, Studies and papers on entrepreneurship were reviewed, as well as papers about entrepreneurship process, strategic design, design thinking and design thinking processes. In the field research, an exploratory qualitative approach was proceeded, through interviews (pre and post workshops), and workshops, through the initial steps of the design thinking process, with entrepreneurs who were in the early stages of their entrepreneurial processes. The discussions and conclusion point to possible articulations of the initial processes of design thinking with the initial stages of the entrepreneurship process.
| Identifer | oai:union.ndltd.org:IBICT/oai:www.repositorio.jesuita.org.br:UNISINOS/7070 |
| Date | 26 March 2018 |
| Creators | Luz, Felipe Guedes da |
| Contributors | http://lattes.cnpq.br/9999861571309675, Wolff, Fabiane |
| Publisher | Universidade do Vale do Rio dos Sinos, Programa de Pós-Graduação em Design, Unisinos, Brasil, Escola da Indústria Criativa |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Source | reponame:Repositório Institucional da UNISINOS, instname:Universidade do Vale do Rio dos Sinos, instacron:UNISINOS |
| Rights | info:eu-repo/semantics/openAccess |
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