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Strategická analýza společnosti Avon Cosmetics, s.r.o. a zhodnocení vlivu strategického rozhodnutí na prosperitu firmy / Strategic Analysis of Avon Cosmetics Ltd. and evaluation of the impact of strategic decisions on the prosperity of the company

Thesis gives insight into the strategic policy and its prospects in the company Avon Cosmetics, ltd. The aim of thesis is to reveal the barriers that caused a reduction in performance of the company and other development options to restore the former prosperity through processing of detailed strategic analysis. Based on the results of processed strategic analysis and evaluation of strategic decision there are derives strategic recommendations at the end of the work which specify the company's weakenesses, threats and opportunities.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11777
Date January 2009
CreatorsDolanová, Petra
ContributorsSvobodová, Ivana, Kmeťová, Jaroslava
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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