Return to search

Rozvoj strategického řízení značky za účelem posílení loajality zákazníků / Development of Strategic Brand Development to Support Customer Loyalty

The diploma thesis deals with strategic brand management. Analyzes the brand of both internal and external pesrpectives and presents a comprehensive analysis of the company’s brand. Factors influencing the customer loyalty and their importance in terms of the actual client perception, that serve as starting points for the proposal part, are identified. Main intention of these part is to create proposals for the development of a brand in accordance with the strengthening of a customer loyalty and with the recommended procedure of action for the future.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:443012
Date January 2021
CreatorsŠenková, Kateřina
ContributorsSchüller, David, Zich, Robert
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

Page generated in 0.0019 seconds