The main aim of the diploma thesis on the topic "Application of Balanced Scorecard in a manufacturing company" is to develop a draft of the strategic management Balanced Scorecard system for the company NEZA Pelhřimov, spol. s r.o., which produces stainless steel equipment. The subject of the theoretical part is the strategic management, that is focused on strategic analysis and definition of mission, vision and strategy. The theoretical part deals with explanation of Balanced Scorecard method as well. The practical part starts with strategic analysis of the company. The mission, vision and strategy of the company are designed and the Balanced Score measurements are applied. In the conclusion is created the strategic map.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:204956 |
| Date | January 2014 |
| Creators | Vyhnálková, Hana |
| Contributors | Dvořák, Jiří, Mach, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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