South African Telecommunication market is becoming more challenging and highly competitive which results in market share continuously shifting between the role-players in this sector. The market is characterized by diverse service offering radical price plans that are offered by the operators. An organization that operates in this space needs to have some sort of competitive advantage which will ensure that it remains relevant and be able to survive the tough competition. Competitive advantage in an organization is seen as having leverage of rival organizations and is derived from either the external sources or internal sources. The external sources include factors like lower prices, differentiated services etc. This research unpacks the internal sources for achieving competitive advantage. These internal sources are seen as the internal corecompetencies, which are the combination of skills, knowledge and intellect that will ensure that the organization thrives amongst the competitors. The dimensions of core competencies that have been analysed are innovation, strategic entrepreneurship, intellectual capital and effective leadership. The primary objective of this research is to determine the impact of these internal core competencies in improving the organizational competitive advantage. This will in turn provide a view of the critical skills and knowledge base in the organization and how these skills will assist the organization in surviving in this challenging and competitive environment. This research makes use of the resource based view (RBV) as the baseline model for core competencies and to address the short comings of RBV, organizational learning theory dimensions have been added to the operational model of this research. The research then provides the analysis of all the dimensions of core competencies using statistical modelling to provide empirical evidence. Based on the empirical evidence, descriptive statistics and using the theoretical frameworks, the recommendations for this research are provided.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:nmmu/vital:8780 |
| Date | January 2013 |
| Creators | Mashologu, Mlindi |
| Publisher | Nelson Mandela Metropolitan University, Faculty of Business and Economic Sciences |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Thesis, Masters, MBA |
| Format | ix, 127 leaves, pdf |
| Rights | Nelson Mandela Metropolitan University |
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